How many times have you seen family photos where everyone’s wearing matching outfits or perfectly coordinated colours – outfits that don’t really feel like ‘you’? It’s almost like the clothes take over the photo, and the real story gets lost.
This is a post in my ongoing “Why I Won’t” series where I share things I do differently from other family photographers. Not just to stand out, but because of what I believe in and the values that guide my work.
One of those values? Authenticity: I won’t tell your family what to wear.
Why most photographers suggest matching outfits
Many photographers recommend coordinating outfits or sticking to certain colour palettes. And I understand the motivation behind it. It can make editing easier, create visual harmony, and some families really like the idea of matching clothes. It fits the style of what the photographer wants to shoot. It’s a popular trend, and on the surface, it seems like a simple solution.
But here’s the thing: when everyone dresses the same or follows a trend that doesn’t feel natural, it often creates a picture of dishonesty. It’s not really you in those photos. Instead, it’s about what you’re wearing and how you look, not who you are.
Why I choose not to tell families what to wear
My approach is different because I believe family photos should be original and honest. I don’t want to dictate what you wear or expect everyone to look the same. Families are made up of unique individuals with their own styles, personalities, and quirks. Asking everyone to dress alike or follow the latest trend strips away that individuality.
To me, clothes are just clothes. They don’t define your family, your love, or the story you share. I want to capture what’s inside, the feelings and connections that make your family yours.
What family photos should be about
Family photography is about connection and character. I’m pretty sure every family photographer would agree on that – even if we all execute it differently.
For me, it’s about capturing what it feels like to be part of your family – the laughs, the love, the little moments that happen naturally. It’s not about the latest fashion or colour scheme.
I want to help families embrace their originality and acceptance of each other. This can be a hard lesson for many of us, especially in a world where “perfect” pictures are everywhere. But when you let go of trying to look a certain way, your photos become timeless and deeply meaningful.
How to prepare for a Family Photo Session without uniformity
If you’re wondering how to get ready for a session without matching outfits, here are some gentle tips:
- Choose clothes that feel comfortable and like you – clothes you’d normally wear.
- Don’t worry about everyone matching; think instead about colours or textures that complement each other if you really want to take the lead on the optics. Alternatively, skip this, be “brave” and let everyone choose what they want to wear.
- Feel free to wear patterns, textures, and styles that show off your personality.
- Most importantly, be ready to enjoy the moment.
When families dress authentically, it shows. Those photos capture a genuine story that will warm your heart for years to come.
The bigger picture: why authenticity matters
Family photos are more than just pictures. They’re memories, heirlooms, and stories you’ll share with future generations. When those photos reflect the truth of who you are, they become so much more valuable.
I know it’s not always easy to embrace imperfection or let go of “looking perfect.” But acceptance – of ourselves and each other – is what makes family photography truly special.
What about matching for your home?
I’m big on printing family photos and displaying them around the house. And I totally understand that some people have a strong vision for how they want their home to look – calm colours, perfectly curated shelves, coordinated prints in matching frames. And in that case, it makes sense to want photos that match that aesthetic too.
But my clients? They tend to appreciate a bit of beautiful chaos.
In my own home, you won’t find a big, perfectly styled wall gallery. The photos on my walls live in mismatched frames of all sizes alongside phone snapshots, and artwork picked up on a whim. Nothing is cohesive – and I love that. It tells our story honestly.
If your style is more neutral-toned minimalism, I might not be the photographer for you – and that’s okay. But if you want your chaos documented truthfully, beautifully, and joyfully – superhero onesies, neon-coloured toys, and all – I’m here for it.
If you want family photos that reflect your unique story — without the pressure to dress like everyone else — I’d love to work with you. Let’s celebrate what makes your family you.
