Why your family and business stories belong together

10 Nov 2025
Categories: business, family

We all wear more than one hat: Parent. Partner. Business owner. Friend. Human trying to keep it all together. But most of us only show one side at a time.

When we talk about our business, we tidy away the chaos of family life — the half-folded laundry, the background noise, the reminders on the fridge. We want to look like we’ve got it all under control.

When we share family moments, we rarely admit how often our brains are still tangled up in emails, deadlines, and ideas for the business we’re building after bedtime. We don’t want to seem distracted or less devoted.

We try to look like we’re managing it all — the loving parent and the capable professional — because showing the messy middle feels risky. Too “unprofessional.” Too “imperfect.”

But when you run your own business, the truth is, those worlds are always intertwined. The laptop sits on the kitchen table next to half-eaten toast. Emails happen during nap time. Ideas are scribbled down between school runs.

You didn’t start your business to escape your family life — you built it around it.

And yet, when it comes to how you show up — in photos, online, even in how you describe what you do — we still tend to separate those worlds.

Your brand photos show you as the professional — confident, creative, capable. Your family photos capture the chaos and tenderness of home.

But both of those people are you. And they’re not as separate as we often pretend.

Why separating family and business doesn’t work for small business owners

In a corporate job, it’s easier to draw a line between “work you” and “home you.” There’s an office, a commute, a start and finish time.

But when you are the business, that line disappears. The same person who sends invoices also empties the dishwasher – sometimes at the same time. The same hands that build a brand also hold tiny hands when someone’s had a bad day.

The care you pour into your family is the same care you pour into your clients. The patience you learn at home shapes the way you run your business. The creativity that fuels your work sneaks into bedtime stories and pancake breakfasts.

It’s all connected — every late night, every school run, every dream you’ve built while the house was quiet.

What happens when you embrace both family life and business

When you stop trying to split yourself into “business owner” and “parent,” something shifts. You start to see that the way you show up in one space strengthens the other. Your business becomes more human. Your family sees what passion and purpose look like.

And your photos — the ones that tell your story — finally start to feel like you.

Introducing the Your Story, Two Chapters Experience: Where family and business stories meet

I created Your Story. Two Chapters for small-business owners with kids/ parents running a business who want to be seen for the whole picture. It’s a photography experience that captures two sides of your world:

📷 A family session that celebrates the real, everyday beauty of home life.

💼 A brand shoot that helps you show up in your business with honesty and heart.

Because when you’re your own boss, your family life and your business life are never really separate chapters — they’re pages of the same story.

How the Two Chapters Experience works

  • Book your family session now (£250) — and lock in a £150 credit toward your 2026 brand shoot.
  • Your brand session (1 hour, 10 edited images) can be booked anytime before April 30 2026.
  • Simple, flexible, and made for people whose work and family life beautifully overlap.

Because you don’t need to separate the roles that make you who you are — you just need someone to see and celebrate them together.

I’m only opening 5 spaces for this offer.

If you’re ready to show up as the whole person you already are — a parent, a business owner, and everything in between

Anja Poehlmann

Brighton’s photographer and filmmaker for families and small businesses. Cultivating confidence though beautifully authentic images of the real you!